кой ще настигне nokia?

25 юли 2007 § Вашият коментар

интересен материал в business week относно възхода на nokia и падението на motorola.

From stylish $750 handsets with built-in global-positioning receivers to $45 basic models with black-and-white displays, Nokia (NOK) saturates the booming mobile-phone market in a way neither Moto nor any other competitor has been able to duplicate. Nokia’s formidable lineup of some 100 models is just one of many reasons why more than one out of every three handsets in the world traces its origins to the Helsinki suburb of Espoo.

The former producer of rubber boots and timber, which famously made a risky decision in 1992 to focus on mobile technology, seems to be doing everything right these days. Nokia’s supply-chain management may be the best of any company in the world. It has a big head start in fast-growing markets such as China and India. And it has $9.5 billion in cash and practically no debt, so it can invest far more than rivals on developing new products or conquering new markets—and thus build even more intimidating economies of scale. „We are about to report our billionth customer, so we must be doing something right,“ says Anssi Vanjoki, a Nokia executive committee member responsible for multimedia devices.


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